Does anyone remember the burning Samsung smartphones? On overheated batteries, flight ban for the Galaxy Note 7 , worldwide production stop, billions of dollars damage and global image GAU?
A good year has passed since the Samsung brand seemed to be permanently damaged. However, recent data from the market research firm Gartner speak a completely different language. They once again confirm the thesis that the memory of consumers is short and not a shitstorm of permanence.
According to Gartner, Samsung sold 85.6 million smartphones worldwide in the third quarter of 2017. This is almost 14 million more than in the same period last year. Market share rose from 19.3 percent to 22.3 percent. Samsung was able to defend its market leadership confidently despite the PR disaster.
The No. 2 – Apple – was not so good. The mother of all smartphone brands sold only 45.4 million iPhones between July and September 2017 (market share 11.9 percent) – after 43 million in the previous year.
Samsung brought the current flagship, the Galaxy S 8, with a slight delay this year on the market. It competed at the launch in April, first with the older Apple top model iPhone 7.